- Four leading progressive organizations, Color Of Change PAC, Community Change Action, Planned Parenthood Votes, and the Service Employees International Union (SEIU), launched a $30 million campaign, Win Justice, aimed at expanding the electorate by mobilizing at least three million voters of color, young people, women, and union supporters in four key battleground states: Florida, Minnesota, Nevada, and Wisconsin.
- As the COVID-19 pandemic continues to spread across the country and many people face rising unemployment and lost wages, these voters are shouldering a disproportionate burden on their health and economic well being. They also face the greatest risk of being disenfranchised, especially by Republican voter suppression efforts.
- Win Justice is meeting the challenges of the electoral moment — including the unique aspects of organizing during COVID — and building a movement that lifts up the voices and power of communities of color.
- Win Justice will connect with voters on immigrant, worker and reproductive rights, health care, economic, and racial justice issues. Using powerful messengers with lived experiences, Win Justice will have an unmatched ability to organize communities, mobilize voters, and hold elected officials accountable.
- As many states shift election dates, modify polling places and move to mail-in ballots, Win Justice is making an investment that is large enough to directly impact election results in each state and working to make voting accessible while combating systemic voter suppression.
- Win Justice will combine innovative digital and paid media tools, virtual organizing efforts, and traditional methods to connect with these voters. In addition to in-person field organizing, if health officials deem it safe, the campaign will engage deeply with voters by mail and phone, sending personalized postcards, and holding one-on-one conversations.
- Win Justice will also hold bad elected officials accountable for incompetent leadership that puts the lives of millions of Americans at risk.
- Unlike many other organizations that focus on persuading high frequency voters, Win Justice is focused on expanding the electorate to fundamentally change the voices at the table and the outcome of the election.
- Rather than only doing a last minute “Get Out the Vote” push days before the election, Win Justice partner organizations are on the ground for the long haul, earning the trust of these communities, engaging partners on the ground, and driving toward grassroots victories — not just in November, but for years to come.
- The Win Justice partnership builds on a successful collaboration in the 2018 cycle when Win Justice organizers and partners knocked on more than 3.4 million doors, achieved 80 million digital impressions, sent more than 2.1 million texts, and made more than 800,000 phone calls in Florida, Michigan, and Nevada combined, increasing Democratic turnout by one full percentage point.