Win Justice Coalition Has Reached Out to 4.9 Million Voters in Final Days of the 2020 Election



For Immediate Release: November 2, 2020
Contacts: Donte Donald (Color Of Change PAC), Marisol Bello (Community Change Action), Tess Whittlesey (Planned Parenthood Votes), Eunic Ortiz (SEIU)


Win Justice Coalition Has Reached Out to 4.9 Million Voters in Final Days of the 2020 Election

Black, Latino, AAPI and Infrequent Voters have already broken voting records in Florida, Minnesota, Nevada, and Wisconsin. Win Justice plans to reach at least a million more by Election Day.

The over $30M investment is a collaboration among Color Of Change PAC, Community Change Action, Planned Parenthood Votes, and Service Employees International Union, which could expand the electorate nationwide

WASHINGTON, D.C. — Ahead of Election Day, the Win Justice coalition, consisting of Color Of Change PAC, Community Change Action, Planned Parenthood Votes, the Service Employees International Union (SEIU), and state partners, has reached out to nearly 5 million voters, including infrequent Democratic voters, women, young people under 35, Latino, Black, AAPI, Muslim/East African, and Native American voters through door-to-door canvass, phone calls, text, in-person and digital ads in Florida, Minnesota, Nevada, and Wisconsin. The coalition has worked to drive turnout in historically marginalized Black, Latino, Asian American, and Pacific Islander communities, and protect their right to vote. Today, the coalition is proud to announce that their voter contact and engagement efforts are beginning to show early signs of a record-breaking and forceful turnout among voters of color, young people, women, and union supporters.

The Win Justice program targeting over 5 million voters has already seen over 2 million targeted voters cast their ballot ahead of Election Day. Overall,

    • To date, Florida has voted at 90.6% of total 2016 votes with 8,702,586  ballots cast, which represents 77% of the total projected 2020 electorate.
    • To date, Minnesota has voted at 81% of total 2016 votes with 1,581,193 ballots cast, which represents 44.2% of the total projected electorate.
    • To date, Nevada has voted at 99.9% of total 2016 votes with 1,124,177  ballots cast, which represents 80% of the total projected electorate.
    • To date, Wisconsin has voted at 62.9% of total 2016 votes with 1,873,403 ballots cast, which represents 57.5 % of the total projected electorate.

The Win Justice coalition quickly adapted the intended ground game operation to a COVID-19 landscape. Across all four states, the coalition worked to grow support throughout the summer and fall by combining digital tools, virtual engagement, and a host of traditional methods. To date, the campaign has launched targeted ads in a number of languages, including in Haitian Creole, Somali, Tagalog and Spanish, empowered communities of color, and is protecting the voices of color at the ballot box. Currently, the coalition is working to help voters remedy any attempts at voter suppression they may face nationwide by running ballot cure programs across the targeted states.

To date, the Win Justice coalition has achieved the following direct voter contact metrics in Florida, Minnesota, Nevada, and Wisconsin:

    • Florida: 21,448,793 attempts, 1,333,028 contacts
    • Minnesota: 2,743,183 attempts, 211,797 contacts
    • Nevada: 853,332 attempts, 46,623 contacts
    • Wisconsin: 1,757,431 attempts, 154,464 contacts
    • Total across all states: 26,802,739 attempts, 1,745,912 contacts. Win Justice has attempted to reach over 4.8 million people to date.

Lorella Praeli, president of Community Change Action says, “Since 2016, a multi-racial coalition of Black, Latinx and other people of color, immigrants, women and young people have led the movement to fight the racism, xenophobia, misogyny, divisiveness and sheer cruelty of Trump and his GOP lackeys, and to demand an end to the systemic oppression that has plagued our nation since its founding. Our program engaged more than 4 million high potential voters and we saw the success of this strategy as a record-breaking number of these voters cast ballots this year. This election season marks the culmination of our organizing for a progressive vision for our country where 11 million immigrants have a pathway to citizenship; where parents have access to quality affordable child care so they can go to work; where caregivers themselves are paid a fair wage, and where every family has enough food on the table and a safe place to call home.  After the election, our work will continue to realize this vision under a Biden-Harris administration.”

“This election will be decided by Black, Latinx, and API voters in these key battleground states,” said Mary Kay Henry, International President of the Service Employees International Union. “Win Justice has always been about prioritizing deep engagement in our communities where historically, voters have been forgotten. We are already seeing record-breaking turnout among infrequent voters, and our collective work is just the first step towards a brighter future. Essential workers are more engaged in this election than any moment in our lifetime, and we will continue working around the clock to get out the vote until that last precinct closes on November 3.”

Arisha Hatch, Executive Director of Color Of Change PAC said, “Together, in one of the most contentious and complicated elections in history, we have expanded the realm of possibility for our democracy. When people of color, women and young people vote they consistently vote for the progressive candidates and policies that our country desperately needs right now. Since 2018, our powerful coalition has organized our communities effectively, and we look forward to continuing to work together to help these voters assert themselves and build a more just and equitable world for us all.”

“Planned Parenthood Votes is proud to stand with this strong coalition of allies in a historic program that multiplied our organizations’ power to expand the electorate and elect progressive leaders,” Jenny Lawson, Executive Director of Planned Parenthood Votes. “Too often voters of color, immigrants, young people, and women are taken for granted during election seasons — and then unfairly blamed if they don’t show up to the polls. But these are the very communities we need to to engage to elect leaders in battleground states who will fight for reproductive freedom up and down the ballot, and the very communities we need to be speaking to each and every day. We are grateful to fight shoulder to shoulder with our allies in this movement to usher in a new period of progress for our nation by mobilizing an unprecedented number of voters.”

Unlike many other organizations that focus on persuading voters who are likely to turnout, the Win Justice coalition has chosen to focus on expanding the electorate by authentically connecting with infrequent voters, and communities of color. Led by progressive women of color, the coalition has used their lived experience to better connect with and drive infrequent and new voters to vote early, and hopefully show up in force on Election Day. The coalition has sought to fundamentally change the voices at the table and the outcome of the election to empower these communities to elect those who will fight for them and their families.

The Win Justice partners across the country are:

    • Florida: Dream Defenders Action, Faith in Florida Action, Florida Immigrant Coalition Votes, Florida Planned Parenthood PAC, New Florida Majority, Organize Florida, SEIU Florida, Somos Votantes
    • Minnesota: Faith in Minnesota, Planned Parenthood of Minnesota Political Action Fund, SEIU State Council, Unidos Minnesota
    • Nevada: PLAN Action, Planned Parenthood Votes, SEIU Nevada Local 1107
    • Wisconsin: Planned Parenthood Advocates of Wisconsin Political Fund, SEIU, Voces de la Frontera Action